Copywriting Tips

Because we can always be reminded.

I came across these tips while reading Creative Strategy and the Business of Design By: Douglas Davis.

11 Copywriting Tips By: Neil Feinstein

1. Read what you wrote aloud.

2. Pay attention to the rhythm. Vary the sentence length.

3. Don’t tell them what they already know. Tell them something new.

4. Always answer the question “Why should I care?”

5. Focus on the benefits.

6. Imply urgency.

7. Touch the reader’s heart and mind.

8. Tell them what you want them to do.

9. Don’t tell me how to feel. Make me feel.

10. Write like a person, not a professor.

11. Edit. Edit. Edit.

Do you have any additional tips? Never lose your curiosity and keep learning!